Welcome to The EPMA Hub – Your Digital Pharmacy Knowledge Base



What is Clinical Informatics?

Introduction
Clinical Informatics is a rapidly evolving field at the intersection of healthcare, digital technology, and data science. It focuses on the design, implementation, and optimisation of digital systems that support safe, efficient, and evidence-based patient care. From electronic health records (EHRs) to prescribing platforms and clinical decision support tools, clinical informatics helps ensure that digital systems align with real-world clinical needs.
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Professionals working in clinical informatics bridge the gap between clinical practice and technology, ensuring that digital solutions are safe, usable, and effective.

Key Roles in Clinical Informatics
The field offers a wide range of roles, suitable for both clinicians and non-clinical professionals. Some of the most common include:
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EPMA Pharmacist
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Leads on the implementation and optimisation of electronic prescribing systems.
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Works with clinicians and digital teams to configure workflows, ordersets, and safety alerts.
Clinical Informatician
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A broad role typically held by doctors, nurses, or pharmacists with a strong interest in digital health.
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Provides clinical insight into the design and development of digital tools.
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Clinical Safety Officer (CSO)
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Oversees the safety assessment and risk mitigation of health IT systems.
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Ensures compliance with standards like DCB0129 and DCB0160.
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Digital Transformation or EPR Lead
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Focuses on implementing or upgrading large-scale digital systems (e.g., EPR or EPMA go-lives).
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Data Analyst / BI Developer
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Uses data extracted from clinical systems to create dashboards, reports, and insights that inform care and drive improvement.

Where Does EPMA Fit In?
EPMA (Electronic Prescribing and Medicines Administration) is a core component of clinical informatics, as it directly impacts patient safety, prescribing quality, and clinical workflows. EPMA professionals contribute by:
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Configuring clinical decision support tools (e.g. allergy alerts, dose range checks).
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Designing medication-related workflows that integrate with EPRs and pharmacy systems.
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Collaborating with clinicians to tailor systems to real-world practice.
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Supporting data capture for auditing, compliance, and reporting.
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EPMA roles are often a gateway into the wider informatics space, with many professionals progressing into senior digital roles over time.

Skills Needed in Clinical Informatics
Key skills for anyone entering this field include:
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Clinical knowledge
Especially for those in informatics roles that influence patient care.
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Digital literacy
Comfort with healthcare IT systems, databases, and configuration.
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Analytical thinking
Interpreting data and optimising workflows.
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Communication
Translating clinical requirements into technical solutions (and vice versa).
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Project management
Essential for those leading implementations, upgrades, or change initiatives.

Training & Career Development
There are many routes into clinical informatics, including:
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Health Informatics Courses & Certifications
NHS Digital Academy, FedIP, and university-based courses (e.g. PGCert/MSc in Health Informatics).​​
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Secondments & Internships
Shadowing informatics teams or supporting digital projects.
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On-the-Job Learning
Participating in go-lives, supporting configuration, or engaging with clinical safety assessments.
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Professional Bodies & Networks
Faculty of Clinical Informatics, British Computer Society (Health Informatics), and local NHS digital forums.

Summary
Clinical Informatics is a dynamic and multidisciplinary field shaping the future of digital healthcare. Whether you're an EPMA pharmacist, a data analyst, or a clinician with an interest in technology, there are exciting career pathways and impactful roles to explore.
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